Why brain health supplement will be keeping growing?

Supplements which to improve and maintain brain health will be always grow rapidly because consumers of all ages increasingly have optimal brain health and performance as a desired goal and because supplements may be the only category, at least in the short term,that can provide products to that end.

 Shorting up brain health is all about prevention as people watch elderly loved ones deal with conditions like dementia or Alzheimer’s disease. Latest U.S. Census Bureau data estimate that by 2050, the 65-and-older population will be double today's size. The time to think about brain health is now, no matter how young the consumer. That is why baby formula, as well as related baby cereal and biscuit products, is still the largest brain-health audience currently, according to Innova Market Insights data.

Of the many brain-health supplement ingredients available—including ginseng, Ginkgo biloba, omega-3, huperzine A, amino acids, B vitamins, choline, vitamins A, C, D, and E...the list goes on—market researcher Euromonitor International is keeping an eye on several specifically, says Chris Schmidt, senior analyst, consumer health. These include B vitamin nicotinamide, as well as huperzine A and ashwagandha, both of which are in dietary supplements but also expanding into sports. In related news, late last year, Israeli supplier Enzymotec said it is now positioning its phosphatidylserine (PS) ingredient for sports nutrition with a new ingredient, EnzySport. And Innova Market Insights points to vitamin B6 as the top-selling brain-health ingredient, followed by vitamin B12, taurine, choline, and omega-3 fatty acid DHA, respectively.

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